The most compelling, a study published in the journal Developmental Psychology, found that girls exposed to Barbie at a young age expressed greater concern with being thin, compared with those exposed to other dolls. But it was only when moms started voting with their dollars that Mattel had to reassess these criticisms.
Dickson was brought in in to expand the Barbie brand from dolls to apparel, TV shows and gaming. She also has her own show that streams on Netflix. And Mattel as a whole prospered.
The company was producing the Disney Princess dolls through a licensing deal, and to combat the Bratz problem, it created its own line of cutting-edge dolls, Monster High. At a Los Angeles Target, I locate Barbie in the toy aisle, beaming down at me from her dream house pink convertible sold separately.
On the next shelf over sits Elsa in a box that invites you to press a button to hear her sing. I press. Part 3 With all that in mind, Kim Culmone, head of design, posed a challenge to her team:. If you could design Barbie today, how would you make her a reflection of the times?
Mattel refuses to discuss the actual proportions of the new dolls or how it came to decide on them. During one meeting, designers, marketers and researchers fixated on the shoe problem. There will now be two Barbie shoe sizes, one for curvy and tall and another for original and petite. Moms will have to puzzle out which is which when they find a miniature stiletto jammed between their couch cushions.
Barbie traveled into space in , four years before man walked on the moon. In , Barbie ran for president for the first time and has run in every election year since. In , she ran with the first all-female ticket. In , Barbie saved lives as a surgeon, at a time when very few women were in the operating room. To encourage more girls to explore the STEM field, Barbie has been a computer engineer, video game developer, Mars explorer, and robotics engineer.
ICON It takes a professional staff of top fashion designers, makeup artists, and the most elite couturiers—more than people in all—to create a Barbie doll and her fashions.
Barbie has been a muse to many artists over the past six decades, including Andy Warhol and Peter Max. The Made How website reveals that the metal mold cavities of plastic dolls are filled, closed and heated then cooled slowly inside a chamber using air and water 2.
The molds are then removed from the chamber, opened and the finished product is removed. One in five Barbies is a brunette. Packaging is a key part of the manufacturing and design process. The box in which Barbie will be shipped is designed by the same people who created her outfits. Plastic dolls started being made after World War II 2. When tough new environmental laws were introduced in Europe, Mattel had to rethink Barbie's chemical makeup. One of her main components was PVC polyvinyl chloride.
The kind of PVC produced in the s produced hydrochloric acid when incinerated, which had been linked to acid rain. There were also new regulations on the amount of plasticiser used in PVC, due to concerns about the potential dangers of toys being swallowed. Mattel complied, making Barbie's legs less flexible and removing PVC from her packaging. They even promised to use more recycled materials. Today, Barbie is created with a range of innovative plastics.
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