Moreover, indicate your business or company name notably on this clothing label to start building brand recognition. Start also with one product line and begin climbing the ladder to success through it. You develop the brand from one product line so as to focus on it, maintain the consistency that carries the design forward and concentrate on the things that need improvement.
Also, setting the decent price fit for your product is paramount to attaining success. You must be able to understand the needs of the customers, how much they would be willing to pay and how much you can spend on materials without sacrificing the quality of your product.
Building relationships through proper communications are critical to assist a designer in bringing their work to the attention of a diverse audience. It is vital for a start-up business to build networks and connections with different people.
Such connections do not just satisfy the needs of the company but also help the business grow. Often start-up businesses struggle with production because they are still trying to understand the whole process thoroughly.
You must know and understand the system of dealing and bargaining with suppliers, creditors, retailers, and customers. It may be difficult at the start. However, it is essential to understand the process because it serves as the backbone of your business.
Moreover, it is important to transact with suppliers, retailers, and customers in the most professional way. During the start of your business, you must be able to know how to handle and manage your cash flow and funding.
Budgeting in business is crucial because it is how you allot the money needed to make your product and pay suppliers and retailers. You must always keep your finances under control. Reviews from customers or other people interested in your clothing brand help you learn and grow. Since a start-up business owner still has a lot to learn from the industry and their customers and suppliers, critiques serve as a learning tool for making modification and innovation to your clothing line.
They are also there to correct mistakes and address issues along the way. If you want to switch it up a little but keep your identity, Johnny Cupcakes is a great example to follow. In the example below, their name or logo is present on each shirt to really hammer in brand recognition. Even though they went with a more playful approach for this line than what may be standard for the brand, they've managed to incorporate markers that signal to their core buying audience.
The point here: Remember your audience, and keep it consistent. Another great example of brand identity and consistency is Ugmonk. Their designs, though each unique, are all centered around the ideas of simplicity, minimalism, and sharp design.
They do a great job of making designs that are different, but distinctly their own. First, you need to know what you are designing for. Is it a cause? Is it a sport? Is it a movement? Is it a hobby? From there, you need to determine who you are designing for. The best way to market a clothing brand is to know who will buy your product. There are plenty of characteristics to consider: age range, gender, what activities or hobbies they are into, what trends are they easily attracted too, how quickly do they adapt to new styles, are they willing to spend a lot or a little money, where they currently shop, etc.
These are all important questions to figure out while creating and growing your brand. This might change over time as your line develops and matures. So ask questions to figure out what type of shirt your audience might prefer. Know and invest in the right audience and they will always invest in you.
So you need to pick out something that will delight with its feel as well as its looks. T-shirts come in different styles, colors, fabric blends, weights and some even have tear-away tags.
How do you make decisions like this? First, make sure you know your budget, so you are able to keep nice margins and make money while offering your customer a great quality shirt!
Second, we would recommend not going style crazy. Choose styles at most and make sure your design resonates before you put all of your eggs in the same basket. We usually find that it's better to offer more designs than styles. With all that said, keep seasons in mind. Winter is probably not the best time to launch your new line of custom tanks. To help you choose the right shirt for your project, we created a Visual Guide to T-shirt Fabric Blends.
This is why partnering with the right printer can be so critical. Not all printers were created equal. This is your business, your clothing line—your brand. Make sure the printer you pick is going to come along on this journey with you as you find your way. Choose the printer you can build a great relationship with, that you can use as your resource hub, and who is going to come alongside you to celebrate your big wins!
Knowledge is power, so find out which t-shirts are most cost-effective based off the initial money you want to invest in your clothing line. If you are on a budget, you might not want to go with the most expensive blank garment there is—especially when there are plenty of great value options too. Work your way up! If no one is wearing it, how will your brand ever grow? This is why research and partnering with the right printer is so critical to the initial success of your brand.
Factor in living costs—including things like medical bills, insurance and so on—and be sure that you can deal with that before you jump. Alternatively, consider running on credit - but be aware that getting a business loan for a new business is really tough, and running your business on credit puts you under a lot of pressure.
Lifestyle brand Ugmonk launched in with just 4 designs and t-shirts. Founder Jeff Sheldon started the label as a side project to design t-shirts for himself, while holding a full-time design job. These t-shirts were minimal in design and typography-centric as these were his personal sources of inspiration. This design aesthetic, however, turned out to be something many people connected with, and as a result, his t-shirts received very positive responses when they were released in the market.
The brand then quickly grew into a full-blown label and into a full-time business. In the not so distant past, before social media became the main tool for digital marketing, blogs were the popular medium for brands to get exposure online. Sheldon utilised this platform and managed to get Ugmonk featured on several design and t-shirt blogs, which helped the brand get under the radar of consumers.
This has worked out for Ugmonk as the brand today ships thousands of products to over 60 different countries and already has plans to expand their product range. The label started when Earle was making a t-shirt for a band that he used to play in and thought it would be fun to produce a couple of designs using his given nickname.
Excited by their response, he started to make more Johnny Cupcakes t-shirts, expanding into designs that poked fun at pop culture by replacing iconic references with cupcakes. Earle would then sell these t-shirts out of his trunk and out of his suitcase while he was on tour with his band. People all around the country came out to his little pop-ups to buy t-shirts from him.
Orders piled up rapidly and this was when Earle took a leap of faith, he quit his job at the record store and left his band to pursue this business full-time. The Johnny Cupcakes flagship store was built to look like an old-fashioned bakery shop — t-shirts were displayed in vintage, industrial refrigerators, pastry boxes were used for packaging and the scent of the shop even smelled like frosting. With these unique experiences also came the attention from the press.
Today, the brand is a household name within the streetwear industry and one that many look up to. They also count on high-profile supporters like French designer and A. Outdoor Voices creates technical apparel that is designed for their customers to move and sweat in. Haney was bored of the clothing options available for her daily workouts that could inspire her to get out and be active. She wanted activewear that fit not only her active lifestyle but also her fashion sense.
While studying at Parson School of Design, Haney started looking at the different types of fabric that are typically used for activewear and found a mill that will provide her with the base materials.
That lead to her creating her first products, a five-piece set of classically designed workout clothes. She started working with with a factory outside Los Angeles that helped make the designs with the technical sportswear stitching and accommodated her small orders. By January , she was working with several boutiques and was growing organically.
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