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While there are many people under 18 years of age that partake in this hobby, the largest share of gamers in the United States were in fact between 18 and 34 years old: in , roughly four in ten U. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Other statistics on the topic. Toys Toy companies revenue worldwide Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry.
Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. If you move into the cultural hub of gaming, there are some stores in that footprint that just might not work. But we're 3, plus locations. So let's let that lease die off and pick another location because that format is better over here, and that's the way modern retail always works.
You're on five, ten-year leases, and you may learn that different locations are more interesting for this kind of notion, so that's the way we go. I tell Hamlin and Shor that what they're describing sounds to me like something a thriving business tools around with when it has freedom and capital to do so. But GameStop is openly struggling, with headlines from the last year and a half including a failed company sale , the closure of hundreds of stores nationally and internationally , and mass layoffs , among other troubles.
Speaking to investors, GameStop CEO George Sherman has said he believes a turn is coming with the coming console cycle , but has also publicly appeared to be putting a lot of stock in its "Reboot" plan -- a plan in which these concept stores play a major part. Every GameStop concept store has at least one couch, and customers can either play together, or play separate games next to one another on the same, split-screen.
To an outsider, that sounds like the Tulsa experiment may be a bit of a Hail Mary play for the company. But Hamlin is adamant that's not the case, saying that while there's some sense of urgency, that urgency isn't connected to a failing company pinning its last hopes on a desperate business turn. It's a classic return-on-investment business question. I think the rumors of our demise are greatly over-exaggerated. And certainly with the onslaught of the new consoles there's urgency where we believe that we need to transform the way we interact with the gaming community.
There are myriad notions of how you could innovate and continue to invest over time, but the metaphor is a biological metaphor. We're planting seeds here, we're seeing what orchards bear fruit and to what degree to they bear fruit, and let's let them grow and bear the appropriate fruit. A Hail Mary is a notion of desperation. We're not in that situation. We just don't believe we're in that situation.
That means that as bustling and different and filled with potential as GameStop's concept stores might be, the company is taking its time. It isn't saying how long the rest of the country or world will have to wait to begin to see these ideas take root elsewhere, or even what ideas, if any, it thinks will be adaptable outside of Oklahoma. That would speed our demise. Jenna Owens' responsibilities will be "absorbed by other members of the company's management team".
Just 12 of the 36 gaming stations set up at GameStop's social concept store, as the Fortnite tournament wound down for the night Though the social concept store is unique in its size, much of what I saw there would be repeated across the other concept stores I'd visit over the weekend.
Taking everyone to church All of the GameStop concept stores have reduced the level of noise from product and advertisements, and focus on videos and trailers over posters or signs The social concept is just one of what GameStop leadership calls the company's "laboratories," where it's conducting "experiments" to determine how it can get more customers in the door.
Accessories and controllers are out in the open for customers to both see and touch But unfortunately for Hamlin and possibly GameStop , his strategy was rejected at the time.
We're just trying to see how it crawls, walks, and runs first" Zach Shor In fact, every single one of the store locations is poised to change considerably in the future. Though the overall level of front-facing merchandise is lower, you'll still see plenty of familiar faces in any of the GameStop concept stores And there are broader, long-term questions, too. We're not in that situation" Frank Hamlin And that's not to mention what happens if they try to bring these stores into other cities, where the specific format and design of the Oklahoma concepts might not necessarily fit culturally, or even physically.
Every GameStop concept store has at least one couch, and customers can either play together, or play separate games next to one another on the same, split-screen To an outsider, that sounds like the Tulsa experiment may be a bit of a Hail Mary play for the company. Enter your email address. More stories GameStop COO leaves after just seven months Jenna Owens' responsibilities will be "absorbed by other members of the company's management team" By Marie Dealessandri 12 days ago.
This was a very interesting read thanks , but I just can't believe that if this actually rolled out everywhere GameStop management could resist making them customer experience hellholes like they've done with the existing stores. For most chains, having a full page of mandatory upsells every associate would have to hassle every single person who sat down about or be terminated would be a dystopian joke, but with GameStop that would just be the expected norm.
Great article. To me Gamestop are not the ones to pull off the social store. It would take a local owner to do that. And similar with a retro store. I thinklocal owners would do much better because they would be invested and know the community etc.
I can't see the average GS employee succeeding in that space. And to that point, why not franchise out Gamestop locations like fast food places do. Gamestop Twitter Page — Twitter. Gamestop Email. Gamestop PowerUp Rewards Email.
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